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Who's Hot for Summer 2008

September 7th 2007 16:15
Who's Hot for Summer 08

Forget the unwearable items you see strutting down some fashion runways, european fashion speaks to the sillhouette and moves us back to the real aim of fashion - expressing ourselves AND flattering our body shape.

Summer 2008 describes an intimate, inward-looking world focused on the body and conjures up a person full of ambivalent elegance, with contrasting qualities.

The oversized bag has been replaced as the self-expressive essential by the oversized watch and three key looks are taking us from day to night.

Casual Chic

This Summer renews the codes of romanticism giving everyday fashion a touch of poetry and idyllic imagination. The spirit is about connecting to one's inner self and body and is expressed through casual chic a values spread by idyllic colours, patterns and finishing. The colour palette this summer is an ode to lightness featuring pastels in straw colour shades. Its all about the dress in whatever form and embroidery, semi-faded textiles decorated with patterns and simplicity rule.

Who’s Hot – Irish label - Avoca Anthology and their cookbook!! http://www.avoca.ie

New Wave Corporate

Luxury and fair trade mix to modernise the corporate wardrobe. Think of colour enhancements to a black and white movie where boldness highlights the contemporary code. This Summers Collections offer deep tonalities in a half nostalgic, half modern spirit - but are always elegant. Think light silky fabrics, taffetas, crêpes de Chine, satins, glossy cottons and cotton sateen linen or textured hemp.

Who’s Hot – Dutch label - Josephine and Co - www.josephineco.nl

Avant Garde Eccentricity

When the sunset fades to night and one needs to step out for a night on the town, its time for luxury and avant garde eccentricity. Almost everything serves as a pretext for feverish nights and glamorous cocktails. Get creative or get sporty - logos, sheen, artificial and synthetic materials, transparency and illusion are the keys to the perfect outfit for
a festive affair. The colour spectrum here walks straight off the back of a bird of paradise onto soft casual wear, heavy canvas, softened washed basket weave cottons, ring spun denim. Oversize decorations of Japanese-style florals, plant landscapes, tattoos and bou-bou patterns. For the sporty, try madras checks, knit jacquards with stripe and basketwork
motifs.

Who’s Hot – English label - Superdry - www.cult.co.uk

For the ultimate self-expressive accessory I can't help but think TAG Heuer.

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Comments
1 Comments. [ Add A Comment ]

Comment by Sisi

October 22nd 2007 03:20
Sporty luxe is big for summer this year too! Can't wait

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