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Louie2007 L’Oréal Melbourne Fashion Festival
February 7th 2007 14:00
It's probably a little premature for me to be writing this post, but I was so incredibly excited when I checked the L'Oréal Melbourne Fashion Festival website and saw the line-up on L’Oréal Paris Runway 5. Presented by Oyster, one of my favourite Australian fashion magazines, Runway 5 will be showing creative, distinctive and progressive womenswear from the following labels:
A streetwear label with a catchy name that's on the rise, Alpha 60 is based in Melbourne and is developing a cult following there as it's stocked in more and more boutiques alongside big names like Ksubi, Life with Bird and Material Boy.
Assin is a Melbourne boutique that stocks many leading international labels, including Dior Homme, Dirk Schonberger, Kris Van Assche and Marni. It has the privilege of presenting the esteemed Japanese label Undercover and Junya Watanabe (amazing designer for Comme des Garçons). I'm especially looking forward to this show as Junya has never ever disappointed me!
Gorman has produced some fun stuff since its establishment in 1999. Another Melbourne-based label, I love its dresses, though they're the kind of gorgeous pieces that I'd only wear once.
Susan Dimasi and Chantal McDonald are the designers behind Material By-Product - Chantal is actually a teacher in the RMIT fashion design degree, and teaches the lovely ladies from third best. The label is becoming notorious for its exceptional inventive design and impeccable quality. Comparable in aesthetic to big names like Viktor and Rolf and Hussein Chalayan, I wouldn't be surprised if it assumed their eminent status in the future too.
Sinister and solemn, this New Zealand label alludes to conventional tailoring in its designs, yet still retains a cutting edge look. It was one of the first New Zealand labels to show at London Fashion Week back in 1999, and since then has continued to deliver a sombre aesthetic that it is now well known for.
This cult Melbourne label is sometimes eccentric but always practical - it features sharp tailoring with quirky variations in shape and volume.
Formerly T.vanek Verner, T.V. won the prestigious L’Oréal Melbourne Fashion Festival (LMFF) Designer Award at last year's festival, beating Arnsdorf Karaaslan, Alpha 60, camilla and marc, and Material By-Product.
Like Nom*D, this New Zealand fashion house produces pieces that reverberate with deep feeling and solemnity. It rarely contributes to mainstream trends, but instead creates timeless pieces that I'd definitely wear over and over again.
I can't wait until March 7, when Runway 5 comes alive! It's times like these I really wish I lived in Melbourne so I could go along to the show, but I guess I'll have to reach my verdict through photos. Look out for my coverage of the show in March.
* These images are taken from alpha60, ELLE, Style.com, Gorman Industries, Six 6 Photography, NOM*D, Obus, Vogue Australia, and Zambesi.
Alpha 60
alpha60 winter 07 (alpha60)
Assin presenting Undercover and Junya Watanabe
Undercover Spring Ready-to-wear 07 (ELLE)
Junya Watanabe Spring 07 (Style.com)
Gorman
Gorman shelly cardi and fantasia silk holly hobby dress (Gorman Industries)
Material By-Product
Material by Product - L'Oreal Melbourne Fashion Festival 05 (Six 6 Photography)
Nom*D
Nom*D Autumn Winter 2007 (NOM*D)
obüs
Obus Autumn/Winter 2007 (Obus)
T.V.
T.vanek Verner - 2006 L’Oréal Melbourne Fashion Festival (Vogue Australia)
Formerly T.vanek Verner, T.V. won the prestigious L’Oréal Melbourne Fashion Festival (LMFF) Designer Award at last year's festival, beating Arnsdorf Karaaslan, Alpha 60, camilla and marc, and Material By-Product.
Zambesi
Zambesi Summer 2007 (Zambesi)
I can't wait until March 7, when Runway 5 comes alive! It's times like these I really wish I lived in Melbourne so I could go along to the show, but I guess I'll have to reach my verdict through photos. Look out for my coverage of the show in March.
* These images are taken from alpha60, ELLE, Style.com, Gorman Industries, Six 6 Photography, NOM*D, Obus, Vogue Australia, and Zambesi.
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