Elle Macpherson and the Environment (LINK)
May 22nd 2008 20:49
I catch up with Australia's most iconic role model, Elle Macpherson for her perspectives on the Environment and with my recent engagement to my french beau - French Men 
Leesa: What steps is Elle Macpherson Intimates taking to protect the environment?
Elle: As a Company we are "conscious". I think that the opportunity to "change" must stem from recognition of consciousness. One cannot change if they are not consciously aware.
But there is a difference in translating this into "reality”. For example in my new ‘The Body’ by Elle Macpherson beauty range (available at Boots UK) we explored using biodegradeable packaging. Besides the fact that it is not economically viable, it is pointless having a biodegradeable product if you then cover it in plastic and then later it is dumped carelessly in landfill. Maybe we need to spend more time examining the lifecycle of our products and the processes for waste disposal. Also, perhaps government support is required to run awareness campaigns and educate the consumer to generally raise "consciousness".
Leesa: Do you have a preference for biological fabrics?
Elle: I am "conscious" of biological fabrics and I am exploring ways how I can use them right now.
On the notion of french men, she takes the time to share some womanly secrets. Now if I shared that would be telling!
Needless to say - we are now madly planning our wedding!
Leesa: What steps is Elle Macpherson Intimates taking to protect the environment?
Elle: As a Company we are "conscious". I think that the opportunity to "change" must stem from recognition of consciousness. One cannot change if they are not consciously aware.
But there is a difference in translating this into "reality”. For example in my new ‘The Body’ by Elle Macpherson beauty range (available at Boots UK) we explored using biodegradeable packaging. Besides the fact that it is not economically viable, it is pointless having a biodegradeable product if you then cover it in plastic and then later it is dumped carelessly in landfill. Maybe we need to spend more time examining the lifecycle of our products and the processes for waste disposal. Also, perhaps government support is required to run awareness campaigns and educate the consumer to generally raise "consciousness".
Leesa: Do you have a preference for biological fabrics?
Elle: I am "conscious" of biological fabrics and I am exploring ways how I can use them right now.
On the notion of french men, she takes the time to share some womanly secrets. Now if I shared that would be telling!
Needless to say - we are now madly planning our wedding!
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