Elettra Rossellini Wiedemann - Inherited Beauty
June 12th 2008 00:05
The Blue Genes of Birth Right
It was announced in 2006 that Elettra Rossellini Wiedemann is the new spokesmodel for Lancôme's cosmetics. She may not be a household name but her lineage is of the highest fashion pedigree. You see Elettra is the the daughter of actress/model, Euro-femme Isabella Rossellini (Blue Velvet) and former model turned Microsoft guru Jonathan Wiedemann. Her grandparents are silver screen goddess Ingrid Bergman (Casablanca, Notorious) and Italian Master Director Roberto Rossellini.
Coincidently (or maybe not) her mother Isabella was the face of the cosmetics giant Lancôme' for 14 years before her age dictated dismissal. Born in 1983 the 5 ft 11 inch Elettra suffered her mothers debilitating health problem Scoliosis as a child. The condition saw here wearing a neck brace from the time she was 12 to 17.
Blessed with more than a perfect face and body the articulate beauty is fluent in French and has a BA in International Relations. Now she is planning to continue her education in London studying Biomedicine with aims of achieving a Masters Degree.
Elettra began her modelling career with Bruce Webber scoring work for Abercrombie & Fitch before landing fashion shoots in Vogue and Harper’s Bazaar.
Environmentally conscious she pro-actively sought to incorporate “green” initiatives as part of her role with Lancome after learning about the “Carbon Free” fight for the planet.
From an article in Vanity Fair May 2007:
"They calculate your carbon footprint, and how many trees it would take to neutralize your carbon emissions," Elettra explains. "I was shocked when I realized how many trees it took to zero out my emissions. I hope this will encourage other people to take a look at their carbon footprints and start thinking about ways they can reduce their emissions."
The Eco–chic product that finally got her excited about working for the cosmetics giant is their Primordial Cell Defence, an anti oxidant that protects the skin from the ravages of pollution and UV rays.
A star on the rise and certain to “make a difference” in the world, Elettra is fashion royalty with a mind. Keep an eye out because I’m certain her profile will increase and she may well end up as a dominant force in the industry.
A short compilation of Elettra fashion shots.
subscribe to this blog