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LouieAre Cardigans coming Back in Style?
March 7th 2008 00:03
Cardigans - Conservative could be the new Radical
The cardigan can be a sexy option
The unassuming cardigan may not have ever been the height of fashion but it has drifted in and out of public consciousness since its arrival in the 1800’s. Comfortable and practical, emanating a gentle, harmless comfort of intellectual individualism, when I think cardigan I think of Librarians, Professors or retirees.
A range of choices
Named after British Military man James Thomas Brudenell, the 7th Earl of Cardigan these open breasted, often knitted sweaters can be zipped, buttoned or tied. Available in a range of necklines, it seems the V-collar has become the dominant form.
It takes a brave man...
Over gauardian.co.uk I found an interesting article that claims this conservative Autumn/Winter attire is coming back for both men and women. According to guardian there is still a stigma about wearing them even in their own offices, but points out that “only two out of six questioned fall within the 18-35 age group that Asda says is helping its cardigans "fly off the shelves". According to a survey of 1,000 Brits by George Menswear 48% of men aged 18 to 35 have worn a cardigan on a date.”
“George also found that that 72% of women find men in cardigans sexy, and 87% of women said a cardigan denoted a man "who is comfortable and confident with his sexuality".”
You can't dismiss the element of casual class
A post I did recently on Nigella Lawson featured the buxom culinary mistress sporting this woollen look effectively, but women have always happily donned the knit-wear. It’s us men that seem to label others geeky, nerdy and unstylish, jumping to the conclusion that a woman must be uptight or a spinster if she wears one in public.
The celebrity cardigan/vest emerges
So, the next time you want to jump to stereotype remember that boldly stepping outside the norm and taking your look down a notch may say more about you than the most flamboyant rebellion.
Visit gaurdian.co.uk for the full story
For another perspective visit telegraph.co.uk to read another Cardigancentric post.
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