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7 Most Controversial Fashion Advertisements

December 16th 2007 01:59
7 Most Controversial Fashion Advertisements

Controversial fashion ads
Let the controversy begin


Over on debonairmag.com, they have assembled a provocative selection of the seven edgiest advertisements ever to promote names in fashion.

It will come as no surprise that they all caused a stir for pushing the boundaries of good sexual taste. Sex and advertising have a symbiotic relationship that is ideal for the “turning heads” fuel behind the concepts of the fashion industry.

These are images that infer the social taboos of coitus and instantly invade censorship filters to seer onto the cerebrum. Campaigns engineered with the purpose of challenging audiences to purchase their wares.

Word of mouth, buzz and brand recognition all get a solid boost when morality protesters arrive. The sensual glamour that is the public face of catwalks, designer clothes and prestigious beauty are exploitable commodities that serve a specific marketing niche.

I was surprised that the jail bait Calvin Klein pictures of Brooke Shields were excluded because of the uproar at the time.

Brooke Shields Calvin Klein
Brooke Shields in Calvin Klein


So onto the ads which are mostly from the U.S though some made it international. The most recent featured is the 2007 Tom Ford for Men shot that is more phallic than all the ancient tribal relics you care to name.

Tom Ford for Men ad
Tom Ford appeals to the fleshy bits


Back in 2001 Sisley, part of the Beneton Group encountered vocal opposition to the suggestive white liquid facial approach.

Sisley milking ad
Got Milk? It works on so many levels


Earlier this year Dolce & Gabbana released this voyeuristic snap of colliding hard bodies. Banned in Italy due to the belief it encourages gang rape.

Dolce and Gabbana controversy
melrose place goes wild


To see the rest of the saucy, raunchy choices made by debonairmag.com please visit their site by clicking this link.

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Comments
10 Comments. [ Add A Comment ]

Comment by Tracy

December 16th 2007 07:55
Great post, Tyronne, They are definitely some saucy ads,

Tracy

Comment by What's Your Story?

December 16th 2007 15:02
Interesting!!! Some were really racy. Ah well, sex sells in the ad world.

Comment by tlcorbin

December 16th 2007 19:19
Can I barrow a cigarette, ..and a match? Raven

Comment by tlcorbin

December 16th 2007 19:19
Phew... Raven

Comment by Cibbuano

December 16th 2007 22:31
as much as I like sexuality in media, I find it a little distasteful in advertising. Or at least, I find it's a cheap and easy way to make your ads appealing. What happened to style and wit?


Comment by Tracy

December 16th 2007 22:41
I think sexuality in the media in general goes too far and we are almost complacent and desensitised by it.

Comment by Mr Nice Guy

December 16th 2007 23:28
While the image still lives with me - the brand doesn't - so I guess the shock value of those billboards which frequented Sydney not too long ago of a woman in stillettos 'walking' her leashed naked male models - kinda escaped me.

I'm not normally one to react to these - but that one got under my skin a little - probably the whole reverse sexism thing.

Nice post.

MNG

Comment by Sisi

December 17th 2007 02:35
I'm surprised the Lee Jeans' "Lolita" campaign for spring-summer 2006 didn't make the cut...if I remember correctly, many thought it promoted child pornography.

Comment by Stanley

December 17th 2007 12:48
very interesting post. how have i not heard about that tom ford ad? i wish i had now! oh, wait. i have thanks to you.

Comment by yaviz

December 30th 2007 11:14
How about the Gucci ad with a guy that reveals a woman's G-shaped pubic hair? That one did make its way into most Australian fashion magazines few years ago. I suppose the incredibly stylish feel of the ad took away its vulgarity Interesting post.

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